I realize that I’m a never-ending project.  And really, I think it’s true for all of us. As I work through the spiral of my life and work,  I’ve reached another level of understanding. I used to focus on helping entrepreneurs position their businesses and develop strategic marketing plans. I still do that, but that’s the 3rd step, two important steps come before it.  These steps – the prequel steps – are about “seeing yourself, talents and possibilities” clearly, and then positioning yourself to share your best, and then applying that to your work or business.

What I’ve discovered in my work with clients is that all the strategy and tactics in the world are useless if you can’t truly see yourself, your calling and your path. When you don’t see things clearly, you make decisions and take actions that require more effort than necessary. The extra effort leaves you and your resources exhausted, wondering how you got there.

I greatly recommend spending more time in the prequel stage to maximize clarity and vision as you think about your work or business. It’s foundational and soulful work. It’s easy to dismiss these stages because they don’t appear to generate tangible results, but the greatest success, sense of well-being, and contribution start with you; what you perceive, receive and envision for yourself.