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Hey Heart-Centered, Impact-Driven,
Brilliant Women Over 50

Harness the power of your lived experience!

If you’ve worked hard your entire life but haven’t hit your peak or were never fully expressed…perhaps you were under-appreciated while you put your heart’s desire on hold to help build someone else’s… or maybe, you are full of life and simply know you have so much more to give but it’s not clear what or how…

It’s time!
Design the extraordinary next chapter in your life with a business of your own!

Say “YES” because it’s Your Turn Now!

Hey Heart-Centered, Impact-Driven,
Brilliant Women Over 50

Harness the power of your lived experience!

If you’ve worked hard your entire life but haven’t hit your peak or were never fully expressed…perhaps you were under-appreciated while you put your heart’s desire on hold to help build someone else’s… or maybe, you are full of life and simply know you have so much more to give but it’s not clear what or how…

It’s time!
Design the extraordinary next chapter in your life with a business of your own!

Say “YES” because it’s Your Turn Now!

Why you’re feeling accomplished, but empty.

After graduating from business school, I spent years working in corporate marketing and brand management while simultaneously learning about the mind-body-energy connection. What I realized is that most people have no idea how small they are playing in their lives, even if they are highly accomplished.

This is a shocker – a lot of people are fighting themselves daily- doing things and living the life they think they’re supposed to be living. They’re exhausted, irritated, angry, sad, bored, overwhelmed, doubtful and simply under-living in their lives.

Most people think the answer is to work harder or follow someone else’s model – what they’re missing is a critical step that must come first.

An awareness of your soul’s code – your unique energetic plan.

Without a deeper understanding of who you are – gifts, talents and energetic nature you will continue to make things happen in your life through mimicry and will power.

Say “YES” and Amplify Your Unique Genius Now!

To dance into the next stage of your life with an extraordinary business of your own, you must design it from a place of full expression and limitless possibilities.

But you see a problem…

AGE

You feel too old to start something new. You wonder, “how it would look” for someone your age to start a business. So, you sit with your aging dreams like an unrequited love.

GOLDEN HANDCUFFS

You’ve invested years and money into degrees and certifications so you can do what you’re doing. Departing from this path seems illogical for financial and intellectual reasons. So, you maintain the status-unfulfilling-quo.

KNOWLEDGE GAP

You’re untrained in aspects of your dream business, operations or industry. You wonder why anyone would come to you if you’re a novice? So, you stop before you start.

EFFORT

Is your idea a good one? Your friends are excited, but you don’t know if you should start? You wonder “if it’s worth the effort”? Can you start it while still working? Getting started feels enormous, so you don’t.

STARTING SOLO

Starting a business seems like it will be isolating. You’ve worked with other people your entire life. You wonder, “Can I do it this?” Do I have what it takes? Your doubt, fear and overwhelm keep you from trusting and exploring more deeply.

SATURATED MARKET

There are already so many people doing what you want to do. You wonder, “Who will buy from me?” And the chance of “being seen” seems like such a long shot, you don’t know how you’ll stand out from the crowd.

Say goodbye to putting your dream business on hold and living up to other people’s expectations

  • Worrying about your age constricts what you believe to be possible…at your age. This dashes hope – leaving you feeling unclear about what could be next in your life.
  • You’re feeling bored, out of your flow or empty, and probably living this adage…
  • “A bird in the hand, is worth two in the bush. Golden handcuffs operate the same way, keeping you tied to a situation long past its’ expiration date and your sense of satisfaction and happiness.
  • You lose track of time when you imagine your business and the life it creates for you, but then you think about how many other people have similar ideas and can’t see how your business would break through or be different enough to make a living
  • You’re smart and talented and inside you know it. While your dream is calling you, you’re simultaneously overwhelmed by it – the prospect of what you need to do and how you’re going to do it, creating a repeating cycle of excitement followed by doubt and frustration.

What will your business be like
if you don’t infuse it with your Soul Code?

Discovering and expressing your Soul Code in the design your business, changes the potency of your business and the quality of your life.

Designing your business without your Soul Code, deprives it of deep clarity Without it, your business may:

  • Develop into a look-alike business, because it’s missing your secret sauce
  • Have a message strategy that is actually, off strategy – without nuance or accuracy
  • Not attract your ideal audience
  • Have difficulty hiring the right team because you’re not hiring to balance your genius
  • Not grow with ease and grace, because the ease and grace was not baked in.

Businesses designed with soul
create flow, impact and success as you define it!

They reach the people who are looking for a solution, the way you deliver it.

They create a delicious balance where you and your team are being “fed” – intellectually, emotionally, creatively – while serving the ideal audience

They provide a transformative experience where the customer feels great satisfaction and establishes trust for the next time.

They offer an opportunity to experience an extraordinary life – on your terms, as you define it.
How high you go and the impact you make is up to you.

I’m here to help you make this happen

Consider me your guide. I walk with you though the discovery and design of the business that aligns with you emotionally, intellectually and spiritually!

It’s your turn!
Launch your extraordinary next chapter with a business designed by your soul.

Make An Even Greater Impact – Sign Up Now!

Introducing…

Introducing…

A LIVE and video training course where we help you to design your extraordinary business for flow, impact and success – as you define it!

Here’s what you’ll learn over 10 weeks:

Module 1: IMPACT & LEGACY
Your impact is waiting for you to release it. You already have everything you need.
  • Recognize and harness the value of your lived experience.
  • Discover:
    • your ideal beneficiaries and
    • the kinds of people who will help you make it happen 
Module 2: YOUR SOUL CODE
It’s time to re-member your extraordinary energetic blueprint.
  • Discover your personal fountain of youth
  • Understand and draft your soul-based personal mission statement
  • Uncover:
    • your power attributes waiting to be activated
    • the strengths you’re meant to amplify
    • the experience that serves as your best leverage 
Module 3: RADICAL INTERSECTION
Claim it! Your greatest power is at the intersection of all the things that make you, you.
  • Integrate the powerful, curious and quirky parts of yourself into your business design so that it fits you like a glove.
  • Determine the business attributes (product or service and how your work) that align with your blueprint
Module 4: BUSINESS ARCHITECTURE
Your business is a physical manifestation of you. Build it to serve you, while you serve others.
  • Identify the business mission derived from your personal mission
  • Use your Soul Code to draft the structure of your business product/service.
  • Articulate your unique value proposition using the 6 Value Keys™️ 
Module 5: CUSTOMER EXPERIENCE
Aim to transform, never simply to transact
  • Incorporate your origin story to enrich and engage
  • Develop your customer personas
  • Design your desired customer experience from first point of contact to the sale.
Module 6: SIX POINT BLUEPRINT
Pull it all together
  • The exercises you’ve been completing are converted into your – Mission, Vision, Origin Story, Unique Value Proposition, Product, Price, Ideal Audience, Key Personas, and Transformative Customer Journey

Modules 2-5 are taught over 2 weeks.

Bonuses

Bonus 1 – The Invitation Suite

The Invitation is a simple reminder of how to live an extraordinary life on our own terms. The short passages can be read individually by day – or all in one sitting.

(VALUE: $99)

Bonus 2 – Insight In Your Pocket

Live Workshop

Develop a deeper connection with spirit when you create the most authentic oracle deck possible – the one built from your own soul.

  • Squash uncertainty
  • Feel more confident and grounded in any situation
  • Live your extraordinary life

This workshop is presented in two parts. First you will design your cards and then you’ll learn to use and interpret them.

(VALUE: $599)

Bonus 3 – Mindset Reset

3 Months Free

Join us as I lead live, weekly workshops covering a monthly theme. These group sessions inspire, support and celebrate living an extraordinary life – on your terms. The end of each workshop includes open Q&A and coaching. The sessions are recorded in case you miss a session. (But you won’t want to! 😉)

(VALUE: $199)

What Are You Waiting For? Join Now!

Testimonials

I have the power and ability to find answers myself…

Karyn, your content, as well as your personal style really worked for me. I never felt like you were directing or pushing us, rather you were facilitating the process in a creative direction. It also impressed me when, instead of you writing what I envisioned, you handed me the pen. That’s a hard thing to do. Some see it as giving up control, but it was very empowering and very respectful of the process and to me, it shows that you are not there to give answers – you are there to show us we have the power and ability to find them ourselves.

Lise Marinelli
PRESIDENT, WINDYCITYPUBLISHERS.COM

I was guided to see the power I already have and how to use it…

After leaving the workshop, I knew that I had the confidence within me and the support around me that I need to make my dream and purpose a reality. The time the group spent turning inward as well as assessing our desires and ideals we hold dear allowed me to walk away with a toolkit that will help me pave the way towards my idea of happiness and success. Karyn effortlessly guides, supports, and motivates you to see the power that you have already and aids you in understanding how to utilize it to gain what it is you’re seeking. Absolutely fantastic and so much more than I could have imagined!

Cameron Pilcher
BUDDING ENTREPRENEUR

The Soul’s Code helped me align in ways I never thought possible…

The longest journey we take in life is from our head to our heart, and Karyn is an amazing midwife of this journey. Our power and destiny emerge, and our life truly begins when we claim what we love, name our dreams and our purpose, claim our strengths, and acknowledge where we need support without apology. I have worked with Karyn for 10 years, and I can’t imagine my life without Karyn continuing to call me to who I am becoming—most importantly on the days I have lost sight of the extraordinary life that is possible. Discovering my own Soul’s Code was the beginning of watching my work and my self align in ways that I never thought were possible. It has also brought more clarity to how to build the collaborative culture that is the core of Just In Time Direction.

Elizabeth Londo
FOUNDER, JUST IN TIME DIRECTION

I was guided to be exactly who I am and grew revenues 30x…

Many small business owners strive to implement their vision. In today’s world, everything moves at such a fast pace. We become not only derailed from our personal and business mission and vision, but also our mission and vision become clouded. This is where Karyn comes to the rescue.

Since working with Karyn, I have increased my revenues in my firm by 30%. My work with her is far from done. I’ve always had this “itch” that I wasn’t fulfilling my life’s purpose. Karyn allows you to be EXACTLY who you are, as opposed to coaching you to fit into a certain box in your industry.

Julie Murphy
FOUNDER, JMC WEALTH MANAGEMENT

Now we comfortably navigate our business in the context of real emotions.

Karyn is one of the smartest business minds we know, and her real-world executive experience and Harvard training make her one of the best business coaches an entrepreneur could ever have. What makes her especially effective is her ability to understand business in the context of real-life emotions, fears and mental barriers we all go through while creating ideas with uncertain outcomes. For years she has shown us new ways to navigate our biggest challenges so that we can continue to build, innovate and grow our business to compete at the highest levels. There are very few executive coaches that can do that, and we appreciate Karyn for being a part of our team..

Jason Smikle & Ebele Mora
FOUNDERS AT FNOGRAPH

Hi! I’m Karyn and I’ll be your Guide

I made all the choices that I thought would make me an equal –I walked the conventional road I went to a great college (Wellesley), a top business school (Harvard), worked as a marketing executive across multiple Fortune 500 companies. It was about 12 years into my corporate career when I hit a wall. I was accomplished but feeling empty. I made the decision to leave my corporate job and and began to live into the things that aligned with my soul and Beyond Blind Spots, the company, was born. In 2020, (yes, during the pandemic) I launched a sustainable women’s capsule collection for travel called ZoeGoes. I used the same methodology I teach in this course to harness my “lived experience” and the unique things about me, to create it. From pencil sketches to a live website in 15 months. I’ve never enjoyed expressing myself more!

We’re living in a dynamic time. One of the most important changes I see coming is greater empowerment for women. We have an opportunity to seize this moment and live into our possibilities.

I see women asserting themselves, taking their rightful positions of power and finally getting all that that we deserve through entrepreneurship. Owning your own business offers independence, financial freedom and unparalleled control over your life direction. 

It seems that everyday there is a situation that underscores the need for us to claim our destinies, break out of conformity and others’ expectations and following the calling in our hearts.

Women have almost magical abilities when it comes to intuition, collaboration, problem solving, creativity, nurturing and uplifting others. One of the best ways to do the same thing for ourselves is to CHOOSE to follow the calling in our hearts. If you have a dream to start your own business, come explore that idea with us!

I made all the choices that I thought would make me an equal –I walked the conventional road I went to a great college (Wellesley), a top business school (Harvard), worked as a marketing executive across multiple Fortune 500 companies. It was about 12 years into my corporate career when I hit a wall. I was accomplished but feeling empty. I made the decision to leave my corporate job and and began to live into the things that aligned with my soul and Beyond Blind Spots, the company, was born. In 2020, (yes, during the pandemic) I launched a sustainable women’s capsule collection for travel called ZoeGoes. I used the same methodology I teach in this course to harness my “lived experience” and the unique things about me, to create it. From pencil sketches to a live website in 15 months. I’ve never enjoyed expressing myself more!

We’re living in a dynamic time. One of the most important changes I see coming is greater empowerment for women. We have an opportunity to seize this moment and live into our possibilities.

I see women asserting themselves, taking their rightful positions of power and finally getting all that that we deserve through entrepreneurship. Owning your own business offers independence, financial freedom and unparalleled control over your life direction. 

It seems that everyday there is a situation that underscores the need for us to claim our destinies, break out of conformity and others’ expectations and following the calling in our hearts.

Women have almost magical abilities when it comes to intuition, collaboration, problem solving, creativity, nurturing and uplifting others. One of the best ways to do the same thing for ourselves is to CHOOSE to follow the calling in our hearts. If you have a dream to start your own business, come explore that idea with us!

Harness the MAGIC that is the rest of your life.
Join Us Now!

Meet some Business Design Lab Alums

Did you get what you expected?

Wendy M, Real Estate Agent

Jackie K, Project Manager Food Product Entrepreneur

What was your greatest take-away?

Jill W, NYC Dept of Health Trainer Paper Goods Entrepreneur

Vanessa A, Founder Public Relations Agency

How is Karyn as a guide?

Pam K, Media Brand Executive Founder, Brand Consultancy

Annie L, Founder Body Matrix Specialist

Who is this program for?

Wendy M, Real Estate Agent

Annie L, Founder Body Matrix Specialist

Make your next chapter EXTRAORDINARY
Join the Business Design Lab

What you get:

  • Instant Access to BDL digital course material (Value:$1750)
  • 10 – Weekly video lessons and worksheets
  • 10 – Weekly live 90-Minute Q&A sessions with dedicated “spotlight” time for each participant to review the week’s work, get coaching and share your experience.
  • Access to the fabulous BDL community – interact and learn from each other.
  • BONUS: Soul Code Oracle Card Workshop (Value:$599)

  • BONUS: 3 Months participation in Extraordinary on Your Terms Membership Program. Live sessions weekly (Value:$199)

  • BONUS: The Invitiation Suite (Value:$99)

Total Value $2596

Your Price
One Payment $1750 Payment Plan 4 x $475

One Payment Bonus – (2) 30-minute private coaching sessions (Value $300)

Act Now! We’d Love To Have You!

FAQs

What kind of businesses can I design?

You can design any type of business in this program! This program crystalizes your concept. You may make adjustments to your idea or change it completely. The power is in the clarity. You gain a clear picture of where you plan to go and why it is the most powerful place for you to go. Think of it as your North Star. Past participants have become coaches, consultants, agency owners, online course creators, product developers, authors and more.

When does the program start?

The first lesson is available Wednesday, June 15th. Our first live Q&A is Wednesday, June 22nd 6pm.

How long does it run?

The course has 6 modules that are taught over 10 weeks. The lessons are released weekly by video. Participants work on the exercises and then on meeting day bring their results to share. Each person gets 10 “spotlight” minutes each week the time is dedicated to their results and questions. 

How is this program from other business development programs?

Approach – Instead of following a “What” then “How” copycat approach to business creation, the BDL program follows a 4-stage approach starting with a deeper understanding of the founder’s strengths, skills, needs and not-strengths so that, from conception, the business leans into the founder’s genius which will point to the ideal business model for them, the ideal product mix for them and the ideal customer for them. Focus – This program was conceived for, is run by, designed for and empowers women over 45. Experience – Unlike many programs today, this hybrid model of video lessons and live, coached debriefs with peers is high touch. You are never alone trying to complete the program. Karyn has not yet had anyone not complete the program.

How much does it cost?

The one payment investment for the program is $1750 or participants can also choose to make 4 monthly payments of $475.

Who is it for?

This program is perfect for the woman who:

  • Is done talking about her idea and is ready to get moving
  • Doesn’t want to lose steam due to loneliness, lack of clarity, or doubt from herself or from the people around her
  • Wants to start off on the right foot with a powerfully clear vision, mission and concept of where she’s going
  • Wants the support and momentum of learning in a cohort of like-intentioned women
  • Feels called to rise even higher in her expression and leave a greater impact
  • Doesn’t want to waste thousands of dollars with the wrong strategy, messaging, audience or team
  • Wants to develop a new or additional income stream
  • Will harness her “lived” experience for the value it offers
  • Wants to amplify the magic that is the rest of her life with a business designed to serve with love
Who is it not for?

This program is not for the woman who:

  • Is not committed to showing up for herself, consistently
  • Is not willing to be a beginner and open to learning new and wonderful things about herself
  • Is willing to “park” in her life
  • Is operating in regular complaint, blame or shaming mode
  • Is not willing to show up in kindness and with respect
  • Is not genuinely excited about her dream, power and vision for the future 
What if I miss a class?

The lessons are recorded and drop weekly and available to watch anytime after they ’re released. The Q&A sessions are recorded and will be published within 48 hours for replay. If you can’t attend in person and have a question, send your question ahead of time and Karyn will record her response.

How much time will it take?

You can expect to spend about 30-45 minutes with the video lessons each week. The written exercises can take from 1-3 hours per week and the live portion is 90 minutes each week. 

What do we cover?

There are 6 modules covered over 10 weeks where you’ll learn your: 

  • Impact & Legacy – Define your vision and the impact you’re called to create
  • Soul Code – Discover your unique energetic blueprint and your mission, strengths and leverage Radical Intersection – Embody your ‘power position”
  • Business Architecture – Define your business model and structure
  • Customer Experience – Identify your ideal customer and how you’ll serve them
  • Six Point Blueprint – Put it all together into your business design blueprint 
What will I have/be able to do at the end?

At the end of the program, you will have greater insight, clarity, direction and a blueprint to your Extraordinary Business Design. This design (the who, what, where, how) is infused with your gifts, talents, strengths. Once you have the blueprint, you’ll be able to engage with the people who will help you bring your design to life; website, copy writing, graphics, production, marketing, social media, etc. because you’ll be able to provide a clear picture of goals, direction, the language of what you are creating.

What if I don’t like the course?

Of course, we hope this never happens! In fact, it never has. But if, for any reason, you decide the course is not for you, we will prorate your refund based on the point at which you leave the course. After the end of week 4, no refunds will be issued.

Sign Up Now!

Enjoy The Financial, Emotional and Spiritual Freedom You Deserve!

DON’T MISS OUT…
THERE’S STILL TIME TO ENROLL

Days
:
Hours
:
Minutes
:
Seconds

YES! I WANT IN!

success stories

get inspired. be uplifted.
You'll find content here to educate and inspire. Reflections and musings. Some behind-the-scenes sharing - so that you can see how I, and the people I interview, do it - and that it is not always perfect. Join the conversation.

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