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What is your value proposition?

You need to know.

So what is your value proposition? What do you offer that will have your ideal clients running to your business? Two things are critical to answer these questions and make your business a magnet for your ideal customers:

1) Identify your ideal client/customer.

  • The greater your clarity regarding who needs what you offer and why the greater the likelihood of attracting your ideal customers.
  • What are the critical characteristics of your ideal customer?
  • What do they care about?
  • How do they behave?

2) Write your communications with these customers in mind.

This means craft things like your web copy, your sales letters, and your elevator pitch with their problems and needs at the center. Then you close with the fact that your business solves these challenges.

Most people won’t recognize the solution they need. What they will recognize are the problems they’re having. Speaking in terms of their problems is a much better way of capturing their attention.

Understand, your value proposition is based on the value you can deliver to the client. By crafting your messages based on solving their problems, you communicate how you can create value for them. Try these two steps as a start.  Let me know how it goes, I love getting your feedback!

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