You need to know.
So what is your value proposition? What do you offer that will have your ideal clients running to your business? Two things are critical to answer these questions and make your business a magnet for your ideal customers:
1) Identify your ideal client/customer.
- The greater your clarity regarding who needs what you offer and why the greater the likelihood of attracting your ideal customers.
- What are the critical characteristics of your ideal customer?
- What do they care about?
- How do they behave?
2) Write your communications with these customers in mind.
This means craft things like your web copy, your sales letters, and your elevator pitch with their problems and needs at the center. Then you close with the fact that your business solves these challenges.
Most people won’t recognize the solution they need. What they will recognize are the problems they’re having. Speaking in terms of their problems is a much better way of capturing their attention.
Understand, your value proposition is based on the value you can deliver to the client. By crafting your messages based on solving their problems, you communicate how you can create value for them. Try these two steps as a start. Let me know how it goes, I love getting your feedback!
Have you told yourself a lie this week? Are you trying desperately to believe something that your heart knows is not true?
Whatever you’re living will bear the appearance of truth, but your heart will always know the difference. Leaving it unreconciled can lead to despair, depression, sadness, numbness.
This week: take a walk with yourself and talk out loud, what your heart wants. Just speaking it will create room for change to begin.
I’ve decided to stop fighting the funk. Like any other pain we experience, funk is a warning signal that something is out of alignment. It may feel like a desire to be alone, edginess, or just a bad attitude. When the funk steps up in your life, know that it’s time to take a break.
Everything natural has cycles; flowers, the moon, the seasons – why wouldn’t we? If you pay attention you’ll probably discover a pattern. So that when the funk shows up, you’ll know that it’s a good time to take a step back. Funk time is a good time to allow yourself to receive. To be supported as opposed to doing all the supporting. Have a cup of tea; take a walk; go to the gym; take a nap….
I’m discovering with many of my clients that the practice of healthy receiving is a foreign subject. We need to do both – give and receive to maintain balance.
So, who takes care of you? Who will you allow to support you? Have you asked for help recently?
Asking for help is not weak, it’s really the only way to succeed.
I realize now, that I’ve been processing a LOT the past few weeks. So much so, that I would find myself on the verge of tears for, seemingly, no obvious reason. And yet, the reasons are quite obvious – Afghanistan, Haiti, the Delta variant, insecurities, no clear pathways…two businesses, and relationships that are changing in ways I cannot, nor should I try, to control. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Evolutionary shifts require disruption, and we won’t like it. We are creatures of habit – we rely on what feels like certainty. However, the only certainty is that NO-THING is certain. We must accept this. We must learn to dance with circumstance and rise to our best. We must keep humanity and kindness at the forefront and remember that we are ALL more alike than different. The person you judge is a wife/husband; mother/father; daughter/son; best-friend too. They have dreams and desires. All they want is to be seen, loved, and to know they made a difference – like you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The only way out is through – with as much kindness as we can muster and a knowing that there is more than enough for us all. If we all choose to live in our gifts the puzzle will come together.
“When you’re stuck in a spiral, to change all aspects of the spin, you need only to change one thing.”
Ever feel like your life is like that movie Groundhog Day? In the movie, Bill Murray gets trapped in a spiral where he relives the same day over and over. what I’m talking about is getting trapped in situations or circumstances that impede your ability to live your dream, over and over again.
The quote by Christina Baldwin eloquently captures a lesson from my 10 step system about change and perspective. My metaphor is the kaleidoscope, but the message is the same; change one thing and you’ll change everything. The simplest, but often more challenging place to start is by changing your perspective on the situation.
- See the learning in it? As painful as this may seem, EVERY situation has a lesson in it for us; even the painful ones. What can you take away from this experience that strengthens you? What did you learn about yourself or the others involved?
- Do one thing differently? It doesn’t have to be a full-scale change. Simply, start by changing one aspect, and then another. Eventually, you’ll have made a significant change – collectively.
- Believe that things can be different? Changing your mind changes everything. If you don’t believe it can be different, you’re guaranteeing that it won’t be. But if you believe that change is possible, you’ve at least left the door open for something new.
Could you benefit from a free jump-start chat? Schedule yours here.