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Truth or Assumption

Are you walking around with a head full of assumptions or are you walking in your truth? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Assumptions may have been learned, assigned, socialized in, adopted…What you have to ask, especially when what you’re thinking hurts, is whether it’s an assumption or a truth. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Literally ask yourself, “Is this that I’m feeling as a result of what was said to done to me, true?”

What is your value proposition?

You need to know.

So what is your value proposition? What do you offer that will have your ideal clients running to your business? Two things are critical to answer these questions and make your business a magnet for your ideal customers:

1) Identify your ideal client/customer.

  • The greater your clarity regarding who needs what you offer and why the greater the likelihood of attracting your ideal customers.
  • What are the critical characteristics of your ideal customer?
  • What do they care about?
  • How do they behave?

2) Write your communications with these customers in mind.

This means craft things like your web copy, your sales letters, and your elevator pitch with their problems and needs at the center. Then you close with the fact that your business solves these challenges.

Most people won’t recognize the solution they need. What they will recognize are the problems they’re having. Speaking in terms of their problems is a much better way of capturing their attention.

Understand, your value proposition is based on the value you can deliver to the client. By crafting your messages based on solving their problems, you communicate how you can create value for them. Try these two steps as a start.  Let me know how it goes, I love getting your feedback!

Have You Told Yourself A Lie?

Have you told yourself a lie this week? Are you trying desperately to believe something that your heart knows is not true?

Whatever you’re living will bear the appearance of truth, but your heart will always know the difference. Leaving it unreconciled can lead to despair, depression, sadness, numbness.

This week: take a walk with yourself and talk out loud, what your heart wants. Just speaking it will create room for change to begin.


Consequences Ensue From Every Exchange

We are Co-creating everything. Consequences ensue from every exchange.
Consequences are not necessarily negative – we’ve assigned it a negative connotation. Think about if someone abuses your trust and you hold a boundary with them. The consequence for you is well-being, for them, it’s a denial of access to you. Same situation – different consequence.⠀⠀⠀⠀⠀⠀⠀⠀⠀
What do you decide in the protection of your well-being?

Don’t Fight The Funk

I’ve decided to stop fighting the funk. Like any other pain we experience, funk is a warning signal that something is out of alignment. It may feel like a desire to be alone, edginess, or just a bad attitude. When the funk steps up in your life, know that it’s time to take a break.

Everything natural has cycles; flowers, the moon, the seasons – why wouldn’t we? If you pay attention you’ll probably discover a pattern. So that when the funk shows up, you’ll know that it’s a good time to take a step back.  Funk time is a good time to allow yourself to receive. To be supported as opposed to doing all the supporting. Have a cup of tea; take a walk; go to the gym; take a nap….

I’m discovering with many of my clients that the practice of healthy receiving is a foreign subject. We need to do both – give and receive to maintain balance.

So, who takes care of you? Who will you allow to support you? Have you asked for help recently?

Asking for help is not weak, it’s really the only way to succeed.

No-Thing Is Certain

I realize now, that I’ve been processing a LOT the past few weeks. So much so, that I would find myself on the verge of tears for, seemingly, no obvious reason. And yet, the reasons are quite obvious – Afghanistan, Haiti, the Delta variant, insecurities, no clear pathways…two businesses, and relationships that are changing in ways I cannot, nor should I try, to control. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Evolutionary shifts require disruption, and we won’t like it. We are creatures of habit – we rely on what feels like certainty. However, the only certainty is that NO-THING is certain. We must accept this. We must learn to dance with circumstance and rise to our best. We must keep humanity and kindness at the forefront and remember that we are ALL more alike than different. The person you judge is a wife/husband; mother/father; daughter/son; best-friend too. They have dreams and desires. All they want is to be seen, loved, and to know they made a difference – like you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The only way out is through – with as much kindness as we can muster and a knowing that there is more than enough for us all. If we all choose to live in our gifts the puzzle will come together. ?

Is It Time For A “Time-Out”?

Is it time for a “time out”? It doesn’t matter who you are, how much you make, what you do – we all need timeouts.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’m currently running two businesses – @zoegoesofficial and @beyondblindspots and there are days when I’m not sure exactly what day it is.? But, there is a symbiotic relationship between them – I used my Blind Spots methodology to design and launch ZoeGoes and ZoeGoes is one of the live case examples I use when teaching in the coaching business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s really easy to feel like we can’t take time because there’s so much that still needs to be done; BUT, the “To Do” list is never-ending. Finding a “great time” to take a break never seems to come, so, let’s take it anyway!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Time outs can be taken daily – like time in the yard (weeds are relentless) or periodic long weekends or more time if you can swing it. All you need is a space that relaxes you (nature offers great spaces so do bathtubs.) Make a pact with a friend that you’ll find time for yourselves and then do it! You won’t be sorry. ?